Shaking Tail Feathers And Curing Cancer

The American Cancer Society held the annual Cattle Baron’s Ball of Southwest Missouri on August 18, 2012 at the Darr Agricultural Center in Springfield, Missouri. The Cattle Baron’s Ball is a gala event in which Springfield’s top companies and individuals come out to enjoy a unique western style event and support the American Cancer Society.

This year’s Cattle Baron’s Ball included live western entertainment, Vegas style gaming, a silent auction, as well as, live auction and livestock auction, midway games, which included mechanical bull riding, wine ring toss, and more.

There was also a time of honor and remembrance for those who are currently fighting and who have lost their battles to cancer. As a video played on a screen above the stage, volunteers carried luminarias throughout the crowd, placing them on tables and around the stage, symbolizing loved ones. Eyes glistened with tears as guests took a moment to remember the true reason they had come together for the evening.

The rest of the evening was filled with laughter and good times. Decked out in their western best, participants enjoyed a one of a kind experience that not only left them with memories to last a lifetime, but also supported an excellent cause- creating a world with less cancer and more birthdays.

If you would like to see more pictures from Cattle Baron’s Ball visit our Facebook page. To find out more about the event visit Or to find out how to volunteer for other American Cancer Society events, log on to or visit your local ACS office.


American Cancer Society Announces Dr. Pepper Snapple Group CEO as 2011 Cattle Baron's Ball Honorary Chairman

The American Cancer Society is pleased to announce that Larry D. Young, president and CEO of Dr. Pepper Snapple Group, has agreed to serve as the American Cancer Society Cattle Baron’s Ball Honorary Chairman for 2011. As honorary chair, Young will host one of Springfield’s premier charity events on August 20, 2011 at the William H. Darr Agricultural Center.

Young was born and raised in Springfield and is a graduate of Hillcrest High School. He currently resides in Dallas, but has a home in Millwood with his wife, Colette. The two return home to Springfield often as Young’s mother, brother, three daughters and six grandchildren all still reside in the Springfield area.

“My wife, Vickie, and I are thrilled that Larry D. Young has joined our Cattle Baron’s Ball committee of more than 130 local volunteers in the fight to eliminate cancer as a major health concern,” said Larry Hayward, executive vice president of Price Cutter and Cattle Baron’s Ball event co-chairman.

Since its inception in 2009, the Southwest Missouri Cattle Baron’s Ball has raised more than $1 million dollars to fight cancer. With the money raised at the Ball, the Society can help local people get well, help people stay well, help find a cure and help people fight back. With the numerous local free programs and services the Society offers, southwest Missouri’s support helps enable the Society to fulfill their mission of creating more birthdays and less

For details about the American Cancer Society Cattle Baron’s Ball, please call the Society’s Springfield office at 417-447-1483 or visit